Be Tea
Infused with feeling.
Be Tea explores brand identity and package design with a focus on mental wellbeing and experiencing blends of tea that compliment our emotions. Divided into six quadrants, each looseleaf blend eludes to an emotion that the user may be feeling or seeks to feel. The unique packaging brings a sense of play with different stackable display arrangements and customizable combinations.
Blends of watercolor permeates and saturates the paper in a similar way tea is infused in water. The variation of opacities and texture as well as the semiotics of color relating to emotion became the source of inspiration for the packaging.
Vector for laser cutting mockups
Primary Packaging Ideation Sketches
Designing the primary packaging with intention to create an emotional attachment with a unique clamshell exterior.
Each blend is in a separate triangular box that fit to make a hexagonal collection. Loose-leafs are displayed cohesively while keeping them from mixing.
